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In-Depth Research Yields Smart Strategies
Local Insight & Current Perceptions Fuel the Path to Growth
Before Atlas produces design concepts or begins copywriting, we delve deep into a community to identify key target markets, stakeholders, economic impact visitor personas and more. This research informs campaign development so we can attract the right visitors to your community.

Economic Impact

Research - and its outcomes - can have a significant impact on the economic stature of a community. Uncovering perceptions and gathering insight about your destination provides an opportunity to learn what's working and what's not within your area. When you understand how to better position (and sell) your attractions, it gives way to things like increased engagement and more visitation and overnight stays, which, in turn, impacts and improves the local economic imprint of your region.

Audience Segmentation

It's important to uncover and gauge perceptions from various groups who influence a particular destination. Atlas evaluates and interprets impressions from community members, residents, visitors, local businesses, and other groups integral to the success of a community. Our research is conducted through a series of in-person and electronic interviews tailored to each of the (aforementioned) designated participant groups.